The Science

 

In the lab, we work hard and smart to be creative in all aspects of your business. “Creative” is a word used far too often to describe something normal, just because it is on paper or in a graphic file does not mean it’s creative.

Creativity can come in many different forms. It doesn’t just come in the form of cool art work or copy. Don’t get us wrong, we make our stuff “cool” and we make it “pop”, but we also use creativity when devising your advertising and marketing plan. From Direct Marketing and Outbound Phone Calls to Radio, TV and Newspaper we are creative in how we execute your plan. 

We are smart because we focus your media spending based on maximizing your advertising ROI. We start with your past customers and then focus with select media to conquest your Buying Base. The result is an incredibly efficient, continuous advertising plan that builds a brand, generates excitement and most importantly – produces results you can measure.

The Formula 

  1. Establish Exclusivity - The first thing we do is identify clients we want to partner with in a market and establish exclusivity.

  2. Identify Your Buying Base – Our Custom Identity Agents then perform a scientific analysis to determine your Buying Base.

  3. Develop an Advertising & Marketing Strategy Around Your Buying Base -- Focused on ROI & Budget.

    Past Customer Marketing Strategy – The first strategy will be aimed at your Past Customers. This group will cost less to bring back and you’ll make more gross profit.

    Dealership Buying Base Marketing Strategy – This group is located in zip codes where your sales penetration is strong. They have the highest likelihood of purchasing your Franchise Line outside of your database. Conquest Direct Mail and Outsourced BDC Solutions will be used for penetration with these prospects.

    Franchise Buying Base Marketing Strategy – This group represents those people in your market that have the highest likelihood of buying your Franchise Line outside of your Dealership Buying Base. Print Publications and Inserts will be used to attack this group.

    Automotive Buying Base Marketing Strategy – This group represents those that can buy cars in your market. Radio Spots and Cable Television will be used to brand your store in top prospect’s minds.

    Total Metro Marketing Strategy – The last area we target is your Total Metro Market. Although this is the most inefficient, it’s used to brand your store. When all other areas are covered, Network Television is used to accomplish this.

  4. Work Your Strategy – Once our Custom Identity Agents have completed your plan, we’ll put it into action. If you are patient and stick to your strategy you can’t help but be successful!